Grooming fur, brushing tails, cleaning hooves, prepping mics, reticulating splines....

What is Fur What It's Worth?

Fur What It’s Worth is a podcast based in the furry fandom, focused on introducing and exploring the numerous facets of this science fiction fandom offshoot. The show was established in 2011 and is currently in its sixth season. Furries are fans of anthropomorphized animals, similar to how animals are often potrayed in classic Disney films and cartoons today. Often times, members of the fandom create their own characters, free from the traditional corporate studio origins, and participate in this very deep and creative group.

FWIW focuses on exploring how fans express different parts of their personalities through their characters (both sexual and non-sexual), how their daily lives are affected by it, trends/fads of the fandom at large, personalities of interest to the fandom, and much more. The two fool hosts, Roo and Tugs, serve as the facilitators of these journies, often adding dashes of unexpected humor and banter to compliment the show’s informative and engaging tone. Supporting the hosts are Koru (sound), and Firebreath (announcer).

FWIW has also been fortunate enough to work with well-known celebrities and personalities of interest to its audience, and is always happy to work with personalities to both educate and explore some of the more interesting and deep facets of furry. Some prominent personalities who have been on the show include Dr. Buzz Aldrin (Apollo 11 Astronaut), Cathy Weseluck (My Little Pony, Death Note, InuYasha, ReBoot), Jason David Frank (Mighty Morphin’ Power Rangers, My Morphin’ Life), Barbara Eden (I Dream of Jeannie), Margaret Cho (stand-up commedienne, Monsters of Talk), Jessi Nowacking (My Little Pony and anime fandoms’ voice actress), Pat Cashman (Bill Nye the Science Guy, Super Smash Bros Brawl, the 206), Mark MacLean (Cirqus Voltaire pinball, Cactus Canyon pinball),  Jim Short (stand-up comedian, Monsters of Talk), and Sean Chiplock (The Bedfellows, The Legend of Zelda: Breath of the Wild). The show has also visited Further Confusion, Rainfurrest, the Bay Area Brony Spectacular, Salt Lake Comic Con 2014, and Salt Lake Comic Con FanXperience 2016.

The show is produced in-house and generally released bi-weekly. Seasons run from year to year on a rolling calendar, starting in the month of June. While episodes strive to remain in good taste, occasionally discussions will focus on adult topics. As such, the show is recommended for an 18+ audience only.

Want to get in touch?

All of our current contact information can be found on the Contact Us page!

The hosts & cast


RooChi Lexico

RooChi Lexico (or Roo for short) is a cookie-loving fox of wine red color. Roo is, despite many listeners’ opinions otherwise, a male…or so he claims. Roo is one of the show’s original hosts, having been around since “Episode 0” and loves doing the show to this day. Check out his fortune cookie at the beginning of every episode! Roo manages the new FWIW Salt Lake City studio, with the help of Vaos and Koru.


Tugs Puppybear

Tugs Puppybear (or simply Tugs) is one of the few puppybears known in the fandom. He joined as co-host of the show with Roo starting during Season 2. His home was also the Fur What It’s Worth Studios home base, having most episodes recorded there. Currently, he manages the FWIW Seattle studio after the show opened up a base there. Tugs provides the regular FWIW news during break and also serves as primary producer of the podcast.


Supporting Cast

Koru Colt

Koru Colt is the show’s work pony and sound technician. He’s an arctic pegasus and a jack-of-all-trades. His voice can occasionally be heard on the show, but he plays a huge role in keeping the sound quality and related technical parts of the show together. The podcast wouldn’t be the same without him! Koru joined the show at the same time as Tugs, during Season 2.



Firebreath is the show’s announcer as of Season 2, Episode 12. He’s a French-Canaidan golden retriever and the only Canadian cast member. This pony fanatic does a super job of turning out whatever wacky things we ask him to record. Somehow, we haven’t yet scared him away. We suppose he’s the same brand of disturbed the rest of the cast is.



Vaos is Koru’s backup and also helps with setup, takedown, and general logistics/engineering of the show. He also happens to be excellent at reading. He’s the newest member of the show cast, starting his tenure during the last part of Season 5.

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